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Thursday, February 15, 2007

Maarten van der Vegte

Creative concept alert! In Dutch jeweller Maarten van der Vegte's own words: "This ring is made of 24 karat gold, pure copper and pure silver, all in the right proportions to create 18 karat yellow gold when alloyed. So, what you are wearing is an 18 karat yellow gold ring. It's just not alloyed yet." Genius! But it makes me wonder... first, LEGO in Denmark, then IKEA in Sweden, and now Maarten in the Netherlands — are northern Europeans obsessed with disassembled parts, or what?